Welcome to our new Sports Direct store

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Our fantastic new Sports Direct store is now open.

Over two floors the store houses the world’s best sports brands as well as Frasers Group’s USC, GAME and Evans Cycles.

Within the store, you can find:

Sports Direct’s Running Concept providing the ultimate tools to help you find the right product for your running journey, no matter what brand or what level. This zone features cutting-edge technology providing personalised recommendations for the perfect running footwear based on your unique foot structure and running style.

Sports Direct’s Outdoor Concept incorporating advanced technology and information about products and outdoor activities.

Also now open is our new House of Fraser Outlet store - check out more info here.

It's all going on at Luton Point...

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