Welcome to our new Sports Direct store

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Our fantastic new Sports Direct store is open from Saturday 10th May.

Over two floors the store houses the world’s best sports brands as well as Frasers Group’s USC, GAME and Evans Cycles.

Within the store, you can find:

Sports Direct’s Running Concept providing the ultimate tools to help you find the right product for your running journey, no matter what brand or what level. This zone features cutting-edge technology providing personalised recommendations for the perfect running footwear based on your unique foot structure and running style.

Sports Direct’s Outdoor Concept incorporating advanced technology and information about products and outdoor activities.

Pop down on Saturday 10th May to explore the new store and see some great sports entertainment at intervals around Luton Point from our pro freestyle footballer, football themed stilt walkers and cricket ball roller skaters.

Also open from Saturday 10th May is our new House of Fraser Outlet store - check out more info here.

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