A new era is here

A new era begins on Monday 22^nd July as The Mall Luton becomes Luton Point.

The name Luton Point was selected to represent our unique positioning at the heart of the town, reflecting our place as a meeting point within the community.

The new name, logo and branding can be seen across the centre’s signage, digital channels and uniform (though there will still be some signage changes taking place until early August).

Our rebranded website includes a new translation tool, with the option to switch to the top three languages (after English) spoken in Luton: Urdu, Polish and Romanian. You can find this option at the bottom right-hand corner of the website.

Roy Greening, Centre Director, says: “We are looking forward to officially becoming Luton Point. The shopping centre has been at the heart of the town since 1972 and while we may have a new name, our customers can expect to receive the same friendly welcome, fantastic line up of stores and community-led events that they have come to know and love.”

Over the coming months , we are excited to bring you a series of events, community projects and charity partnerships, plus new stores! Stay up to date by following our social media pages and signing up to our e-newsletter.